What is Virtual Staging and Why is it so Popular?

By the RPP Team
April 20, 2022

You may have heard us throw around the term ‘virtual staging’ in the past. But do you know just how big of an asset it can be when selling your home? We’re here to tell you that virtual staging is the next big thing, and we’re here to tell you why.

What on earth is virtual staging?

Technically speaking, virtual staging is the act of giving buyers a realistic indication of how they can utilise space in your room. This is achieved by getting property professionals to take photographs of an empty space or room, and fill the room with high resolution imagery of furniture and decor.

Un-technically speaking, virtual staging involves us taking an image of an empty room and adding high resolution and impactful furniture, decor and ‘homely’ touches in a digital scape, in order to show prospective buyers what they can do with your space.

Why should you consider using virtual staging in your listing?

Research has found that around 65% of the general population are visual learners, meaning they need to see information in order to properly process it and retain it. So, with that in mind, it’s a no-brainer to show buyers how they can utilise space in their new home.

(Plus, it gets their minds off of cost, contracts and other stressful elements of home buying, and allows them to properly envision themselves decorating, furnishing, and living in the space on show.)

Why is virtual staging so popular?

Virtual staging is used in many industries, by architects, builders, brokers, landlords, and real estate professionals. And as far as we’re concerned, it’s one of real estate’s best assets to date.

Virtual staging has become popular for a number of reasons: to help potential buyers visualise space, to show a space in a digital scape without the need for ‘prop’ furnishings, and to attract interest in the property.

Studies have shown that:

  • 79% of buyers find it more comfortable to see themselves living in a staged property,
  • 30% of customers are more willing to disregard property defects when the home is staged,
  • 45% of buyers are more likely to walk through a staged home after viewing it online, &
  • 97% of homebuyers look at the internet in their home search, meaning they will most likely come across your listing.

So, as more customers come to respond positively to spaces that have been virtually enhanced, it makes perfect sense to dress up your listing with virtual staging.

What can virtual staging do for your space?

At Real Property Photography, our goal is to give viewers a realistic perspective of the rooms in your home.

We can add a bed, desk, drawers, or plants to a bedroom; and add a couch, rug, and television to your living space. And, with the most viewed space in any listing being the dining room, virtual staging can help to transform this space into something that feels homely and inviting.

And, with buyers on the hunt for inviting outdoor spaces, virtual spacing can help you showcase your backyard as a perfect place for entertaining. We can add virtual furniture such as outdoor lounges, greenery, pots, plants, outdoor tables, umbrellas and more.

To learn more about what Real Property Photography can help you with virtual staging, to view our pricing guide, and to view imagery of our past virtual staging products, take a look at our virtual staging webpage by clicking the link below.